"Sri Rama Raghu Rama Raghupathi Nilayam: Bhoomipooja" is a sacred and ceremonial event that marks the initiation of the construction of a place of worship or residence dedicated to Lord Rama, using the powerful mantra associated with His divine name. The term "Bhoomipooja" translates to the worship of the land, symbolizing the beginning of a project and seeking the blessings of the divine for its successful and auspicious completion.

During this ceremony, devotees come together to perform rituals and offer prayers, expressing their reverence for the chosen land and seeking the divine presence of Lord Rama. The recitation of the mantra "Sri Rama Raghu Rama Raghupathi" adds a sacred and devotional dimension to the ceremony, invoking the blessings of Lord Rama for the construction and prosperity of the upcoming structure.

The Bhoomipooja is a symbolic act of consecrating the land, and it involves rituals like digging the first pit, marking the boundaries, and placing sacred items on the site. The ceremony is often attended by devotees, priests, and community members who participate in the devotional proceedings, reinforcing the spiritual significance of the forthcoming structure.

"Sri Rama Raghu Rama Raghupathi Nilayam: Bhoomipooja" not only signifies the physical commencement of construction but also reflects the deep spiritual connection that devotees wish to establish with the divine through the entire process of building a place dedicated to Lord Rama.